In an effort to promote their “Fresh Tastes Best” campaign, the fast food chain is looking to proceed with an idea to Re-”Fresh” roads. KFC recently sent out a letter to the nation’s mayors offering pothole patching for free. The only catch is each patch will be branded with a stencil signaling the road has been “Re-Freshed by KFC.” KFC estimated that U.S. roads are plagued with more than 350 million potholes.
The Chicago Tribune talked with Brian Steele, a spokesman for the Chicago Department of Transportation, who probably dismissed KFC attempting to do any work there.
We don’t allow any type of printing or advertising placed on a city street or sidewalk.
[via archinect]
Facebook
Twitter
Digg
Reddit
StumbleUpon
So narrow minded. Next time someone is bleating for lack of funds to fix things, I’ll point to their lack of imagination.
OK, so having KFC, branded on every pothole is a bit much but the idea isn’t bad.
Win or lose they still get plenty of free publicity for a fraction of the price of running an ad.
March 30th, 2009 at 11:44 am