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KFC Wants to Fill Potholes for Free

KFC Wants to Fill Potholes for Free

By Dave Pinter on March 30, 2009

In an effort to promote their “Fresh Tastes Best” campaign, the fast food chain is looking to proceed with an idea to Re-”Fresh” roads. KFC recently sent out a letter to the nation’s mayors offering pothole patching for free. The only catch is each patch will be branded with a stencil signaling the road has been “Re-Freshed by KFC.” KFC estimated that U.S. roads are plagued with more than 350 million potholes.

The Chicago Tribune talked with Brian Steele, a spokesman for the Chicago Department of Transportation, who probably dismissed KFC attempting to do any work there.

We don’t allow any type of printing or advertising placed on a city street or sidewalk.

[via archinect]

Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.

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