Hewlett-Packard is making a bid to become your local newsstand and boutique printing press all-in-one, albeit on a global scale. With their new service MagCloud, H.P. has provided would-be publishers with the infrastructure to produce magazines on any scale – from single issues to thousands of copies – for the flat rate of 20 cents a page. A reasonable cost when you consider that a professional printer will typically charge an initial fee – generally steep – based on a required number of pages and the copy shop down the road charges somewhere in the realm of 10 cents a page for an inferior product.
On the flip side, MagCloud enables users to upload PDFs of their work or design their magazine right on the site using various preset templates, handling all of the production logistics including shipping – for an additional fee – from there. The magazines themselves are printed in full color on 80 lb. paper and feature saddle stitched covers. Publishers don’t need to put any money up front and any costs are taken directly out of the price they set for their magazines. This seems like a perfect low risk solution for niche publications that may want to test out a new concept or simply produce a limited edition run.