Hewlett-Packard is making a bid to become your local newsstand and boutique printing press all-in-one, albeit on a global scale. With their new service MagCloud, H.P. has provided would-be publishers with the infrastructure to produce magazines on any scale – from single issues to thousands of copies – for the flat rate of 20 cents a page. A reasonable cost when you consider that a professional printer will typically charge an initial fee – generally steep – based on a required number of pages and the copy shop down the road charges somewhere in the realm of 10 cents a page for an inferior product.
On the flip side, MagCloud enables users to upload PDFs of their work or design their magazine right on the site using various preset templates, handling all of the production logistics including shipping – for an additional fee – from there. The magazines themselves are printed in full color on 80 lb. paper and feature saddle stitched covers. Publishers don’t need to put any money up front and any costs are taken directly out of the price they set for their magazines. This seems like a perfect low risk solution for niche publications that may want to test out a new concept or simply produce a limited edition run.
[via Reveries]
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Good information.
In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget.
When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.
April 2nd, 2009 at 4:19 am