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Making New Connections

Making New Connections

By Dan Gould on March 20, 2009

How can technology create new layers and combinations of interactions and initiate new ways of bringing people together in real life? Jan Chipchase is wondering if location-aware programs can combine with existing retail spaces to create a whole new class of services.

He says:

I’m not a believer in the discount-coffee-voucher-to-your-phone location based advertising this being a particularly bad example of the genre. But we’re not too far from someone offering a mainstream compelling you-here-in-this-space-now service.

Is there a point when book stores offer online services that leverage people’s deeper driver’s i.e. Border’s make’s more from online match making services than the magazine’s themselves? And given the potential for real time awareness (think Sense Networks+) what factors increase the likelihood of creating an ad-hoc honeypot?

Future Perfect: “The Promise of Human Contact”

Dan Gould

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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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TOPICS: Advertising, Branding & Marketing, Electronics & Gadgets, Health & Wellness, Retail, Web & Technology
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