Making New Connections
How can technology create new layers and combinations of interactions and initiate new ways of bringing people together in real life? Jan Chipchase is wondering if location-aware programs can combine with existing retail spaces to create a whole new class of services.
He says:
I’m not a believer in the discount-coffee-voucher-to-your-phone location based advertising this being a particularly bad example of the genre. But we’re not too far from someone offering a mainstream compelling you-here-in-this-space-now service.
Is there a point when book stores offer online services that leverage people’s deeper driver’s i.e. Border’s make’s more from online match making services than the magazine’s themselves? And given the potential for real time awareness (think Sense Networks+) what factors increase the likelihood of creating an ad-hoc honeypot?
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| TOPICS: | Advertising, Branding & Marketing, Electronics & Gadgets, Health & Wellness, Retail, Web & Technology |
| TAGS: | Connections, Human, IRL, Location Aware, Retail, Short Post |










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