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Mapping New York City’s Collective Consciousness

Mapping New York City’s Collective Consciousness

By Scott Lachut on March 9, 2009

Walk down any New York City street long enough and you’ll encounter vague notions about the evolving portrait of the public mind through overheard snippets of conversation and visual data points, but how to make sense of these constantly shifting associations? Multi-disciplinary designer Christian Marc Schmidt has teamed up with software developer Ivan Safrin to create Pastiche, a mind map that attempts to capture the ethos of New York City by culling keywords from across the blogosphere and matching them with the specific neighborhoods they reference. The Pastiche site explains:

New York City, in particular, has two realities: the reality of the physical environment, and the reality of the idea—of what the city and its diverse neighborhoods signify. Inseparably intertwined, these two realities constantly continue to inform each other.

Esthetically, the project references the vertical architecture of the Manhattan skyline, giving viewers a bird’s eye perspective of the collective thoughts that shape this new kind of public space – interactive despite being intangible. And in a city with eight million stories, exploring these patterns to uncover commonalities, might help us better define our place within it.


Pastiche—A Collective Composition of New York City, by Ivan Safrin & Christian Marc Schmidt from Christian Marc Schmidt on Vimeo.

[via NBC New York]

Scott Lachut

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Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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