We’re looking forward to having Danielle Sacks, award-winning staff writer at Fast Company, join us at PSFK Conference New York on April 2. With a panel including Bart Haney (fuseproject), Carl Johnson (Anomaly), Ben Malbon (BBH Labs) and Robbie Vitrano (Trumpet), Danielle will be moderating a discussion about the pursuit of intellectual property and how it’s changing the way agencies and new businesses operate.
First, who are you and what do you do?
I’m a features writer who happens to write for a business magazine about ideas, innovation, creativity, and progressive thinkers. I’m fascinated by the intersection of business and culture, and finding colorful people who embody the tensions of cultural shifts. In my former life I wrote fiction (my degree is in creative writing), however I discovered that for me journalism was a far more liberating expression: writing about real things happening in the real world that real people are doing. It’s just a matter of finding those stories. For Fast Company I’ve written cover stories on The Tipping Point’s Malcolm Gladwell and Crispin Porter’s Alex Bogusky; profiles on Project Runway’s Tim Gunn and controversial environmentalist Adam Werbach; and exposes on green designer William McDonough and cultural marketing guru G. Clotaire Rapaille.
You’ll be moderating our “New Ideas Agenices” panel. In one paragraph, can you explain what themes and ideas you hope to touch upon during the discussion?
In recent years Madison Avenue’s latest fetish has been the pursuit of Intellectual Property. Now that media is no longer cash cow, both next gen ad shops and old school behemoths are clamoring for new revenue streams. They realize after decades of being brand mavens for everyone else’s brands, they may as well be exercising their prowess for brands they actually have a vested interest in. What are some of the most interesting new brands and IP business models emerging from Madison Avenue? Is any of this actually working? Do ad guys really understand the complexities of product development? Is this the sustainable answer to the industry’s woes, or just another advertising mid-life crisis?
5 hyperlinks to sites that provide you with inspiration:
To hear more from Danielle, get your ticket for PSFK Conference New York now.