We’re excited to hear what Domenico Vitale, Chief Idea Architect at People Ideas & Culture, will share with us at PSFK Conference NYC 2009. He will be joining our “Open To Change” panel, and with Scott Heiferman (Meetup), John Geraci (Outside.In), Florian Peter (CScout) and Avner Ronen (boxee), he will explain how to leverage open communities to develop new products, services and experiences for the benefit of everybody concerned.
First, who are you and what do you do?
I am a Roman who is now a New Yorker with a lot a lot of love for what we do at PI&C. I just would like to see it evolve into its full potential. I’m one of those people who got tired of unintentionally having to lie to clients about how we could solve their problems. I love the moment we are going through as an industry and as a society at large. Amazing times. It’s our opportunity to create our own economy, our own way to relate to each other and companies. We should make things smarter.
I created a collective that brings people together to solve problems at the right moment. Sometimes for clients…sometimes for ourselves. I just hope that we, and others like us, can move things forward even a tiny bit. After all, advertising has not changed in thirty years. Why not now? I guess, I just like to think we just might…
You’ll be sharing your ideas on our “Open To Change” panel. In one paragraph, can you explain what themes and ideas you hope to touch upon during the discussion?
Simply put, I think collectivism is the future of creation. It will drive business models, solutions for our clients and how we spend our day relating to each other. In this panel we will talk about how it may work, how it may change our industry and businesses, and how it can be monetized. Finally, I hope we talk about how this approach is consistent with how society and consumers do exist today and how brands and communication may exist in the near future…
5 hyperlinks to sites that provide you with inspiration:
To hear more from Domenico, get your ticket for PSFK Conference New York now.