PSFK Conference New York Speaker: Sarah Beatty

We’re excited to hear from Sarah Beatty, President and Founder of Green Depot, at PSFK Conference NYC 2009 on April 2. Sarah will be joining Simon Collins (Parsons), Ryan Jacoby (IDEO), and moderator Dave Pinter (PSFK) in a discussion about how sustainable, economic and socially conscious issues are driving the design of new products and […]

We’re excited to hear from Sarah Beatty, President and Founder of Green Depot, at PSFK Conference NYC 2009 on April 2. Sarah will be joining Simon Collins (Parsons), Ryan Jacoby (IDEO), and moderator Dave Pinter (PSFK) in a discussion about how sustainable, economic and socially conscious issues are driving the design of new products and services.

First, who are you and what do you do?

I am Sarah Beatty, President and Founder of Green Depot. I am a mother of 2, who enjoyed a 15 year career in media and marketing. A “long shot” as an entrepreneur, my genesis in green building was as an underserved consumer. I wanted a clear path to safe, sustainable products and services for my own family. Because I was an outsider to green circles and the building trade, I identified most with the mainstream “consumer”–one trying to make practical, informed decisions while navigating the demands of day-to-day life. Green Depot strives to demystify “green” and connect both consumers and professionals to the solutions that are right for them. I see my role as translator, connector, advocate, and facilitator–helping the mainstream move towards greener alternatives.

You’ll be sharing your ideas on our “ReConnect” panel. In one paragraph, can you explain what themes and ideas you hope to touch upon during the discussion?

Here are a host of thoughts:

  • Green Building is connecting “high minded” concepts to brick and mortar “action”.
  • While social networking and the internet has made a global community possible—has there been an impact on the physical participation of people in their local communities? How can both be leveraged to optimize meaningful connections?
  • The unique opportunities that “green” offers to reinvigorate the connections within a local community
  • “Reconnect” not only means living in the present, but with a heightened awareness of the learning and understanding one can glean from history—the practical systems, approaches, traditions. In today’s highly specialized, commodity, “Stuff” culture—have we disconnected from our “history”, from our earth, from the ramifications of disconnected decisions?

5 hyperlinks to sites that provide you with inspiration:

www.etsy.com (I love seeing what people are making with their hands and imaginations—as well as what treasures can be rediscovered)
www.treehugger.com
www.metropolismag.com
www.designspongeonline.com
www.apartmenttherapy.com

Thanks Sarah!

To hear more from Sarah, get your ticket for PSFK Conference New York now.

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