Selling Retro with Comfort Packaging
As you may have noticed from our recent post about beverage rebranding, companies have a hard time selling new images to consumers. One notable exception from that article was the Throwback edition of Pepsi and Mountain Dew. Apparently, it is easier to get consumers to like things that they are familiar with as opposed to anything new and different (which they typically, eventually learn to like).
And this may be especially true during hard times, when people’s nostalgia for the good ole days carries over into the way they consume. Consumers are romanticizing the memories associated with products from better time in their minds, which leads to a more positive feeling (and spending).
General Mills is currently playing with this idea, selling their retro designed cereal boxes for a limited time at Target from Feb. 15- March 21.