School of Visual Arts’ Think Campaign
American advertising agency KNARF created an interesting campaign for the New York School of Visual Arts. Infiltrating the places where people often like to reflect, i.e. – the bathroom, diner, coffee shop, etc, KNARF replaced toilet paper, napkins, sugar packets and tray liners with lined notebook paper in an attempt to foster new ideas. Those who discover the branded adverts are encouraged to think and jot down their ideas on the college-ruled loose leaf style paper.