menu

Seoul’s Prada Transformer

Seoul’s Prada Transformer
culture
Claudia Cukrov
  • 17 march 2009

Designed by OMA / Rem Koolhaas in September 2008, the Prada Transformer is a ‘shape-shifting’ venue designed to exhibit a range of events.  Each of the four sides (or stages) within the tetrahedron contain a different shape better suited to a specific type of venue.  Koolhaas explains the hexagon will exhibit Prada fashion, the rectangle suits cinema displays, the circle will present fashion shows and the cross will hold art exhibitions. Launching in Seoul at the end of April 2009, The Prada Transformer will run for five months.  See Koolhaas’s video demonstrations here.

Prada Transformer

+#culture
+#design
+Art
+Asia
+culture
+Culture
+Design
+Entertainment
+Fashion
+fashion / apparel
+Luxury
+Prada
+Rem Koolhaas
+Retail
+South Korea
+technology
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.