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Umbro to Unveil New Line of Bespoke Jerseys

Umbro to Unveil New Line of Bespoke Jerseys

By Christine Huang on March 25, 2009

This Friday, Reed Space in NYC will be unveiling Umbro’s new line of jerseys, tailor-made for the English national soccer team. The debut will be the line’s first public appearance – and a moment for Umbro to remind everyone that they’re the brand that invented ‘sportswear’. The video below offers some insight into the process of creating the new jerseys (which were design-directed by British Designer Aitor Throup):

Umbro

[via Racked]

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TOPICS: Design & Architecture, Fashion, Retail, Sports & Fitness
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