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WANT: Fake Retail Encourages Saving Money

WANT: Fake Retail Encourages Saving Money

By Dan Gould on March 27, 2009

WANT is an interactive (anti) retail experience created by the the University of Washington’s Environmental Design class. The exhibit is designed to make learning about saving money a pleasurable experience. Actual goods are replaced with lookalike objects that preach the benefits of thrift. It’s an interesting subversion, encoding a message at-odds with the  inherent nature of the retail environment.

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Dan Gould

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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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TOPICS: Arts & Culture, Design & Architecture, Education, Finance & Money, Retail, Youth
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