Whole Foods Microcredit Program

When we went into our local grocery store a few days back we noticed this sign* that told us that Whole Foods is currently promoting its Whole Planet Foundation which aims to create economic partnerships through microcredit with the poor in communities that supply Whole Foods Market stores with products. The foundation will focus on the developing world. Their website reads:

The Whole Planet Foundation’s mission is to create economic partnerships with the poor in those developing-world communities that supply our stores with product. Through innovative assistance for entrepreneurship – including direct microcredit loans and tangible support for other community partnership projects – we seek to unleash the energy and creativity of every human being we work with in order to create wealth and prosperity in emerging economies.

The program has been running for about a year but it’s the first time we saw it promoted in the store.

Whole Planet Foundation

* Notice that the flyers stuffed under the sign sadly advertise some sort of libido health diet or something.