World’s Most Admired Companies

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Fortune Magazine has released its survey of the top 50 most admired companies in the world. Their top 10:

1 Apple
2 Berkshire Hathaway
3 Toyota Motor
4 Google
5 Johnson & Johnson
6 Procter & Gamble
7* FedEx
7* Southwest Airlines
9 General Electric
10 Microsoft

For such a global subject, though, there seem to be a large American bias. It does raise interesting questions about what it means to be admired. Some companies (Apple, Nike) are expected; others (Bank of America, Goldman Sachs) are bound to raise a few eyebrows given the current economic situation. What qualities do you admire in companies?

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Comments (3)

  1. Worth noting that famously socially and environmentally responsible (crunchy) companies like Patagonia and Interface, Inc. and Seventh Generation didn’t make the list. Two years from now, I bet sustainability earns big respect.

  2. Agreed Jake, although I really feel this is swayed by the magazine its published in. I still think you will see some of the big finance houses in there no matter what. Otherwise Fortune’s readership will drop completely. ;)

  3. I just wonder if perception is based on branding…

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