Fortune Magazine has released its survey of the top 50 most admired companies in the world. Their top 10:
1 Apple
2 Berkshire Hathaway
3 Toyota Motor
4 Google
5 Johnson & Johnson
6 Procter & Gamble
7* FedEx
7* Southwest Airlines
9 General Electric
10 Microsoft
For such a global subject, though, there seem to be a large American bias. It does raise interesting questions about what it means to be admired. Some companies (Apple, Nike) are expected; others (Bank of America, Goldman Sachs) are bound to raise a few eyebrows given the current economic situation. What qualities do you admire in companies?
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Worth noting that famously socially and environmentally responsible (crunchy) companies like Patagonia and Interface, Inc. and Seventh Generation didn’t make the list. Two years from now, I bet sustainability earns big respect.
March 7th, 2009 at 2:49 am
Agreed Jake, although I really feel this is swayed by the magazine its published in. I still think you will see some of the big finance houses in there no matter what. Otherwise Fortune’s readership will drop completely. ;)
March 9th, 2009 at 7:43 am
I just wonder if perception is based on branding…
March 9th, 2009 at 9:19 am