Japan’s visual and technologically-focused culture sets it up for creating killer interactive work. When Projector, a small unknown digital shop in Tokyo, won last year’s Cannes Titanium for Uniqlock, people started taking notice. Iain Tait, a co-founder of Poke, recently posted a list of “9 reasons why Japanese interactive work is awesome” on his blog, Crackunit.com. The list is based on his experience judging this year’s One Show Interactive Awards and observing that the most outstanding work seems to be coming from Japan. Although he makes the disclaimer that his observations are based on assumptions and generalizations, he also makes some key points on how Japan’s techno-centric culture and attention to detail inherently rubs off on the work. A summary of Iain’s 9 reasons.
1. The work is polite
2. The work isn’t driven by TV advertising
3. The work draws from a culture of games, comics and technology
4. Advanced mobile and blogging cultures
5. Distribution
6. Craft
7. Some of it is a bit strange
8. “Japanese”ness
9. They’re having fun with it
Read the full post on Crackunit: “9 Reasons why Japanese interactive work is awesome.“
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