American Apparel Lets the Consumer Decide
American Apparel is no stranger to controversy. In the last couple of years they’ve induced the ire of zoning boards, spawned a league of proto-porn copycats, and were even denounced by Woody Allen. At the focal point of detractors’ arguments against the brand is the use of blatant sexual imagery in their advertising. Perhaps as a result of bad PR, law suits, and the general confusion surrounding the brand’s messaging, or maybe just as a show of good will, the LA based cotton clothing purveyor is attempting to democratize their newest Ad campaign in Harlem by allowing residents to vote on the AA blog for what image should be used for their newest “Brick Graphic”.
To vote and view the full Brick Graphic slideshow you can visit the American Apparrel website.
Recent Articles By Laura Feinstein 
Laura Feinstein is a regular contributor for PSFK.com who specializes in fashion ideas and inspiration. Laura is a freelance writer, social media expert, brand consultant and copy editor in Greenpoint Brooklyn. At PSFK for close to four years, she focuses on the intersection where design, technology, art, and fashion intersect.
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| TOPICS: | Advertising, Branding & Marketing, Fashion |
| TAGS: | American Apparel, Fashion, Harlem |
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