Australian Childhood Foundation Ad Campaign

A bold ad campaign by Ausie advertising company JWT for the Australian Childhood Foundation.  Designed for their ongoing Stop Child Abuse Now initiative, the street campaign seeks to draw attention to child abuse which often goes on unseen.  Featuring life-sized child mannequins half-covered by billposters, the advertisements were placed in high-traffic areas, reading,  “Neglected Children are made to feel invisible.”  After some time the mannequins were ‘torn out’ and removed, making the text, “Thank you for seeing me” visible.

[via osocio]