http://www.psfk.com/2009/04/australian-wine-in-search-of-second-act.html Good Ideas Report Sat, 20 Mar 2010 18:35:00 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.psfk.com/2009/04/australian-wine-in-search-of-second-act.html/comment-page-1#comment-255084 wilpen Fri, 10 Apr 2009 04:11:39 +0000 http://www.psfk.com/?p=30561#comment-255084 Adding an element that the customer can identify with helps the brand differenciate itself from others. Yellow tail did it and with all the new tech tools available today there should be a way to get through to potential customers. Perform the research and you will find the key to success. Adding an element that the customer can identify with helps the brand differenciate itself from others. Yellow tail did it and with all the new tech tools available today there should be a way to get through to potential customers. Perform the research and you will find the key to success.

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