Dog-Friendly Honda Element Concept

We recently joined Honda at the New York International Auto Show for the unveiling of a new Honda Element concept car.  Honda, in response to a growing demand for pet-friendly vehicles, has risen to the occasion and created a concept car specifically meant to address the needs of people who frequently travel with their pets:

Developed specifically for the Element, the Dog Friendlyâ„¢ components demonstrate the potential for a dedicated pet restraint system designed to meet the needs of dog owners. A finalized version of the Dog Friendly Element is scheduled to debut this fall. Major components will likely include:

• a cushioned pet bed in the cargo area with an elevated platform;
• second row and cargo area pet restraint systems;
• an extendable cargo area load-in ramp;
• a 12V DC rear ventilation fan;
• second-row seat covers with a dog pattern design (matches the bed fabric);
• all-season rubber floor mats with a toy bone pattern;
• a spill-resistant water bowl; and
• dog-friendly exterior emblems.

“In an interesting turn of events, cars are now chasing dogs,” said John Mendel, executive vice president of American Honda. “Factory integration of a cushioned pet bed, restraint systems and other components is intended to transform the Element into the ultimate dog car.”

While “customization” is a word thrown around in many industries, rarely do we see a meaningful execution.  The ability of companies to both identify and meet the needs of various subcultures in their customer base is indicative of their commitment to customer service and innovation.  Well done, Honda.