Probably one of the biggest criticisms that the iPhone gets is that it’s not considered to be the best phone for business. That judgement is based on the comparison on the keyboard and email functionality with the Blackberry. This new iPhone ‘Office’ ad suggests that the App Store might just change our view of the device: while for many of us we find our work days spent sending and receiving missives, Apple reminds us that there’s much more to running a business and the phone “might just have an app” for all those other tasks we should be doing instead.
It’s interesting to see how the software on our electronic devices is changing the way we use them, no?
(Disclosure: Apple has been a client to our consultancy business)