Kentucky Paper Draws Front Page To Boost Sales
Last Friday the Courier-Journal turned to craft to increase readership. The Kentucky paper published a front page that had been redrawn by the artist Serkan Özkaya with a team of students from the University of Louisiana.
The paper carries a piece that gives some insight into the reasons why the paper (and artist) did this:
Why does he do this? Why did we let him?
Özkaya said his art is intended to make people “look at your experience in a new way.”
Courier-Journal publisher Arnold Garson said the project intrigued him because it can generate discussion, and because it points out how art is a valuable part of everyday life.
“It is about starting the thought process, which is what art is about,” Garson said. “It makes you stop and think.
“We are in the business of communication. This is just another way of doing that,” he added. “I hope it’s exciting, surprising to our readers.”
But which of those pages is the real Page One? That kind of question — about exactly what is an original, about how art can be found in everyday objects we take for granted — is at the heart of Özkaya’s work.