Music Piracy May Actually Help Sales

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A study from the BI Norwegian School of Management has discovered that illegal music downloaders may not be as detrimental to record companies’ bottom line as previously thought. The research examined the buying habits of 2,000  online music users, and found that those who downloaded tracks for free (both legally and illegally), were 10 times more likely to pay for music. The subjects often said that the freely gotten music was used to inform their subsequent purchases.

[via The Guardian and Ars Technica]

Photo by: Fredrik Persson/Scanpix/PA

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Comments (2)

  1. What a revelation! Isn’t this what many a pirate/sampler has been saying for a long time? I’m glad that an institution is finally making a statement recognizing this behavior. It’s not a crime to make sure media is up to snuff before you shell out hard-earned money to bring it into your collection.

  2. Phuck da RIAA – P2P here to stay

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