Your go-to source for new
ideas and inspiration
Music Piracy May Actually Help Sales

Music Piracy May Actually Help Sales

By Dan Gould on April 21, 2009

A study from the BI Norwegian School of Management has discovered that illegal music downloaders may not be as detrimental to record companies’ bottom line as previously thought. The research examined the buying habits of 2,000  online music users, and found that those who downloaded tracks for free (both legally and illegally), were 10 times more likely to pay for music. The subjects often said that the freely gotten music was used to inform their subsequent purchases.

[via The Guardian and Ars Technica]

Photo by: Fredrik Persson/Scanpix/PA

Dan Gould

Recent Articles By Dan Gould Follow Dan Gould via RSS

Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

Comments

TOPICS: Arts & Culture, Entertainment, Web & Technology, Work & Business
TAGS: