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Online Marketplaces Around Artisanal Food

Online Marketplaces Around Artisanal Food
Retail
Scott Lachut, PSFK Labs
  • 17 april 2009

The boutique retailer movement has been steadily gaining in popularity – and sales – thanks to online marketplaces like Etsy that have built themselves around producers of handcrafted and bespoke goods so it was only a matter of time before we started to see these communities pop up around the idea of artisanal food. Two such sites, Foodoro and Foodzie, have launched with a similar goal of connecting small scale producers, growers and bakers with people that are passionate about the food they eat.

In essence, both companies are attempting to take the appeal of the local food movement and broaden its reach. And though shipping across the country isn’t necessarily a direct means of reducing our collective carbon footprint, growing a foundation of smaller “mom and pop” operations has the potential to have a more significant long term impact in that regard, particularly if either seller pushes “green” options. Ultimately, the success of these two sites will depend most on how compellingly they tell the stories of the folks behind the food – both are making efforts to bring the faces of these individuals front and center, making these narratives an integral part of the consumer experience.

On first glance, we were particularly intrigued by the Organic Bacon Caramel candies that you can buy here.

[image via Serious Eats]

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