menu

Price Hikes for Print Media

Price Hikes for Print Media
Advertising
Nicko Margolies
  • 14 april 2009

According to a recent New York Times article, major magazine publishers are considering raising prices on their newsstands and subscription issues. However, the short term benefits may hurt the publications consumer base and reputation in the long run. Magazines are getting desperate to retain revenues during the recession, but considerations of online content pay walls and higher prices are threatening readership numbers, data highly valued by advertisers.

A careful balance of readership retention and advertising value is necessary for the long term survival of print media. Subscription prices per issue are barely covering the price to mail the issues and research has shown that a reader’s engagement (the time spent and interest in a particular magazine) is constant regardless of price. While consumers are used to steadily rising prices of movie and sporting event tickets, magazines historically raise their prices cautiously. It will be interesting to see how circulation and advertising revenues fluctuate in response to the changes in prices across the newsstand.

[image via Flickr]
[via Paid Content]

Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.