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Questions Over Better Place

Questions Over Better Place
Piers Fawkes, PSFK

While many of us have marveled at the pay-for-your-car-by-paying-for-the power project called Better Place, Ben Jervey, writing in he Transport issue of Good Magazine, wonders if the service the start-up offers is really the best option. He says that there are a few “obvious” problems that will inhibit the growth of Better Place:

* Consumer-choice – not enough options when the project goes live (and the Hawaiian governor wanted convertibles!).
* Location of recharge-stations – the company will have a tough time persuading gas station owners and franchisees to take a risk on a long term investment
* Proprietary technology – people will want to use the technology they’re most familiar with (e.g. the power outlet in their wall)

Why bring this up? We want to see Better Place thrive but we also think debate is lively.

Better Place

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