menu

Slate on Microsoft’s Recent Spate of Ads

Slate on Microsoft’s Recent Spate of Ads
Advertising
Anjali Ramachandran
  • 21 april 2009

In Slate, Seth Stevenson tears into Microsoft’s dimishing brand strength via Crispin Porter + Bogusky’s recent ads for Microsoft featuring children (like the one below) and JWT’s unimaginative ad for Microsoft’s Quiksilver. He argues that while the ads are bad in themselves (CP+B’s ‘fratty snark’ is apparently not a match for Microsoft’s inherent unhipness and JWT’s ads are ‘even worse than CP+B’s’), the main problem lies in the brand itself. To be fair, Stevenson admits disliking Crispin intensely. Still, he somehow comes out and says about Microsoft what a lot of people perhaps think.

From the article:

According to BusinessWeek, Microsoft is “facing the most serious competitive threats in its history.” Its operating system is being challenged by Linux, Mac, mobile-phone, and netbook platforms. Its software applications are being replicated by cloud-computing services such as the ones offered by Google. In general, while still hugely powerful, Microsoft seems uncertain and off balance.

Which may be why the “laptop hunters” ads have so far mentioned Apple, HP, and Sony, and why JWT’s ads put the spotlight on companies like Quiksilver, Method, and Coca-Cola. When your own brand is a mess, you’d much rather talk about someone else’s. And when the foundations of your business are starting to sprout a few cracks, even the slickest advertising in the world can’t paper them over.

A well argued and thought-provoking piece, even if you do happen to be a Microsoft supporter.


[via Slate]

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Rodrigo Niño

Crowdfunding Real Estate

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.