Social Media Tastings

Social Media Tastings
Jonathan Brown
  • 2 april 2009

Online tastings are hardly new. Brands such as Laphroaig have done worldwide whisky tastings over the Internet. But with the advent of Twitter we are seeing them evolve and become more popular as people find new ways to engage and educate.

Recently in London, Robert McIntosh and Bibendum wines invited a group of around a dozen food and wine bloggers to a Twitter wine tasting at the Saatchi Gallery. For an hour we tasted 3 wines which had also been sent to a bevy of wine and social media enthusiasts who couldn’t make it in person.

As we tasted the wines we were encouraged to Tweet our tasting notes and tag them with #ttl which is the code for Twitter Taste Live. By tagging all of our Tweets with this code it meant we could keep track of the conversation as it developed all around the world. At its peak #ttl became top of the Twitter trend chart which is no mean feat when you consider this was inauguration week for Obama! Things started soberly enough with tasting notes such as:

oudmouthman: #ttl seriously Dinastia is bloody gorgous. Like dating a super model and not wanting to tell your friends.

ZebraSun: #ttl I can report that 2 of us agree that “Sensations caramelised onion and balsamic chips” go well with the Delicato red.

But then as the tasting progressed things started to get a bit more out there when Dinastia Vivanco Rioja Crianza got compared to a Dinosaur.

rjbirkin: #ttl Dinastia: It’s like watching The Land Before Time after Jurassic Park

sizemore: In case anyone was wondering what dinosaur wine tastes like… imagine this in your mouth:

It was a fascinating example of the power of alcohol to bring people together even though people were spread out geographically. This is what Bibendum thought about it:

“Yes, Twitter Taste Live was the most talked about Twitter topic in the world…even bigger than Obama’s inauguration. That was pretty much the icing on the cake. What a brilliant way to educate and interact with wine enthusiasts and novices alike. In fact I think it was about the most fun I’ve ever had with my mouth closed!”

It was such a success that the format has also been extended to the world of fine dining. Fred Siriex from Galvin at Windows in London is one of the main restaurateurs to have embraced social media. He organized for Wright Brothers Oysters and Bibendum Wines to curate an oyster and champagne tasting at his 26th floor restaurant with an audience of food enthusiasts and bloggers brought together by Trusted Places and broadcast over the net by worldTV. Visit the Trusted Places blog for a detailed account and feast your eyes on the stream of Tweets that emanated from the event at #galvinw.

Both events were excellent. And it’s no surprise to see Robert McIntosh and Dan Coward (who live blogged the event here) at the heart of both events. What’s interesting is that the wine tasting seemed to spread much further and wider than the champagne and oyster tasting. This is mainly due to the fact that Bibendum kept things simple and partnered with the Twitter Taste Live platform. By doing this they were able to send the wine that was being tasted out to the bloggers who couldn’t make it. This meant that there was genuine engagement across the net, rather than the mass broadcast that seemed to happen at Galvin at Windows.

Oyster twitter

The idea of social media tastings is set to spread further as more people get to grips with Twitter and more brands wake up to the possibilities that are sitting on the plate and staring them in the face. Expect to see Twitter Taste Live at the forefront of this movement.


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Related Expert

Hunter Jensen

Mobile, Geolocation, Interaction

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Design & Architecture Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Yesterday

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.