Your go-to source for new
ideas and inspiration
Spam, Big Waste of Time and Energy

Spam, Big Waste of Time and Energy

By Scott Lachut on April 16, 2009

As if spam wasn’t bad enough when it simply flooded our inboxes with promises of vast fortunes held captive in foreign lands and miracle drugs to cure all of life’s ills, new research suggests that it causes as much greenhouse gas to be released each year as 3.1 million cars. The study, conducted on behalf of computer security company McAfee by ICF International showed that nearly 80% of energy use associated with emails was taken up by users deleting unsolicited messages and searching for legitimate correspondence.

Considering the global concerns over reducing our carbon footprints and reversing the effects of climate change, these findings come as a boon to the software giant and certainly support their agenda, but that being said, the stats are pretty convincing.  From The Sun, “the report also claimed that spam filtering currently saved enough energy to reduce emissions equivalent to taking 13 million cars off the road.” Something to keep in mind the next time you’re thinking about forwarding a chain letter to every person in your address book.

The Sun: Spam is huge waste of energy

[image via wap.org]

Scott Lachut

Recent Articles By Scott Lachut Follow Scott Lachut via RSS

Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

Comments

TOPICS: Environmental / Green, Science, Web & Technology
TAGS: