At a recent Mindshare event in LA organizers mined attendees Facebook and Twitter accounts for personal information and opinions then presented them as thought bubbles when that attendee faced the screen with a readable badge. The aim of the Cloud Mirror project by Eric Gradman was to show how much data is so easily available about you and how it can be simply linked to you in the real world.
The Cloud Mirror from eric gradman on Vimeo.
If you think about the ‘face detection’ ad that Apple is running and how readily available software is that can recognize you, it’s not hard to see this applied at both a more fun and more scary level without a badge or even opt-in.
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that looks a riot – what fun
April 30th, 2009 at 5:58 am
Hey, give us some credit here. Mindshare is in LA!
April 30th, 2009 at 4:51 pm