Grant McCracken wrote a salient blog post recently that discusses the difficulties of keeping up with all the information there is to keep up with. He voices the need for better “knowledge architecture” – new services that can discover, aggregate, filter and organize information in ways that are relevant, and make sense for individual users.
Grant talks about this need for better knowledge design:
The upshot of this conversation for me was that a market in the information space is emerging. I won’t pay anything for access to the New York Times. This is an interesting aggregator, but it’s way too chunky for me to be exquisitely useful. I want a combination of machine and human editing that gives me all but only the things I need, and for this I am prepared to pay handsomely.
It’s not that we won’t pay for editing. It’s becoming clear, I think, that we are now eager to pay for editing, even to pay a premium for editing. (After all, our careers now depend upon early warning, good information, timely intelligence. Not to know what we need to know in a dynamic economy, what could this cost us?)
This Blog Sits at the Intersection of Anthropology and Economics: “Data Glutton, Data Pauper”


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Grant McCracken is a genius, but this is sort of like my bright friend who wants a computer that only has one button…and will just do what you want it to do. Much of the problem with hooking Grant up with the right information he needs (and at the right time) is on his end: his ever changing tasks, topics, and goals. He’s always going to have to figure this out for himself (and often interactively with information searching). Those buttons are unique to him. Those buttons are his to work, not the knowledge architectures’.
April 30th, 2009 at 10:43 am
I think the answer may be in a sort of hybrid system of artificial, social, and personal intelligence. I’m currently testing out ardvark’s system of knowledge-sharing (vark.com), which connects questions and answers through people’s networks of friends, according to their different expertise… you’ll have to try it to really get it.
April 30th, 2009 at 11:04 am