We had the privilege of having Marc and Sara Schiller, founders of Wooster Collective and MEET at the Apartment, at PSFK Conference NYC sharing the story behind their esteemed street art blog and the pieces that have inspired them over the years. We caught up with them to learn more about how their new space, MEET at the Apartment, was evolving.
Since we first had the opportunity to see MEET last October, how has the space and your vision for it changed?
Our intent was not to just open up just another “meetings venue” in New York City. Our goal was for MEET to be a cultural and creative hub in Lower Manhattan. In the last few months MEET has hosted meetings for top executives from major media companies and automotive firms, CEO’s of top fashion brands such as Hugo Boss, Mango and TopShop, and celebrities such as Ludacris, Iman and Solange Knowles. We’ve also had some terrific product launches for Body Shop and MTV. So for us, it’s been great to see the diversity of the types of events that are taking place at MEET.
You will be hosting coworking events in the MEET space this summer. Can you explain how that will work?
On the first Monday of every month this Summer we’re opening up our doors to freelancers, consultants, and job-seekers with “cabin fever” free of charge. This includes everything from free WiFi, coffee in the AM, snacks and beverages in the PM, power outlets to keep your laptops juiced, plus all the office supplies you could need.
Throughout the day, a range of speakers will be giving seminars on topics such as self-branding, job hunting and blogging. For example, on May 4th, Allison Hemming of The Hired Guns will be running a fun and interactive session in the morning on “The Art of Networking”. I’ll be speaking at lunch about “taking part time projects and turning them into full time passions”. In the afternoon, Anil Dash from Six Apart will be giving a talk on “Next Year’s Web: How do you get the word out after Facebook and Twitter?” For the May 4th event, we have some terrific sponsors including Six Apart, Popchips, Amp Energy Drinks, and Electric Artists.
What inspired you to want to host these coworking events at MEET?
People are always looking to be inspired. That’s what MEET is all about. We thought it would be fun to open the space up to freelancers and people who couldn’t necessarily afford to rent out the space on their own. We want to provide an environment that can inspire people to develop that idea they’ve been dreaming about, meet others who can help on a passion project, research that perfect job, etc.
Any future plans for evolving MEET’s space and uses?
We’ve been using the space not only for corporate meetings in the daytime, but also salons and cultural events in the evenings. We used to do Salons in our apartment that brought together people from all different fields – the arts, finance, fashion, media. Eventually the salons became harder to do in our apartment, so we’re now using MEET to host them. For example next week, on May 7th we’re hosting an “Anti-Advertising Salon” featuring Steve Lambert from Anti-Advertising Agency and Jordan Seiler from Public Ad Campaign. The salon looks at how artists are attempting to reclaim public spaces from the onslaught of branded messaging. Subvertising – or subverting traditional advertising – can now be found on billboards, bus stop benches, even digital media. What does this mean for the future of advertising? In the coming months we will be holding many more of these types of events.
Learn more about MEET’s First Monday coworking sessions (starting Monday, May 4th) at MEET at the Apartment.