Virgin Atlantic’s Entrepreneurial PitchTV
Virgin Atlantic recently unveiled an in-flight entertainment service that lets travelers browse a video collection of entrepreneurial business ideas. The dedicated channel, dubbed PitchTV, hopes to attract the airline’s business passengers and allows a simple way for those interested to contact the entrepreneurs directly. It’s an innovative way to connect new ideas with the necessary venture capital to make it possible.
Those with ideas can upload videos to Virgin’s website and those with the highest rating will be featured on the airline’s service, which is rotated monthly. One interesting idea we found was ShareMeme, a mini-service that allows you to contact groups of contacts through whatever contact information you have. This includes AIM, SMS, Twitter and others. It will be exciting to see what business get launched through this service and how Virgin will continue to foster innovation.