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Wine That Wants to Be Judged by Its Label

Wine That Wants to Be Judged by Its Label

By Orli Sharaby on April 30, 2009

The fashion designer who brought “trucker chic” to the mainstream is now producing wine – and sources say it might actually be quite good. Ed Hardy is known mainly for loud, graffitied t-shirts, trucker hats, and jeans worn by the likes of Britney Spears (and her kids), but designer Christian Audigier is now betting that his very recognizable brand will help push bottles too.

[via Luxist]

Orli Sharaby

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A freelance writer and Social Marketing Strategist at 360i, Orli leads a double life that straddles the worlds of fashion journalism and online media.

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TOPICS: Advertising, Branding & Marketing, Fashion, Food & Drink
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