The fashion designer who brought “trucker chic” to the mainstream is now producing wine – and sources say it might actually be quite good. Ed Hardy is known mainly for loud, graffitied t-shirts, trucker hats, and jeans worn by the likes of Britney Spears (and her kids), but designer Christian Audigier is now betting that his very recognizable brand will help push bottles too.
[via Luxist]
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Interesting idea but while that’s not strictly true that I don’t buy consumables based on their appearance, but I’m not going to buy a ‘designer’ bottle of wine if I can’t taste it first.
Actually the designs aren’t to my tastes anyway so I probably wouldn’t bother. I’m sure it’ll appeal to some though, and if you’re a fan of the designs it might be worth buying just for putting on display.
May 1st, 2009 at 4:53 am