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143: Exceptional Pop-Up Retail

Open for two weeks, and two weeks only, 143, located just off London’s artsy Carnaby Street, is a pop up store with a pioneering difference....

Ruby Pseudo
Ruby Pseudo on May 19, 2009.

Open for two weeks, and two weeks only, 143, located just off London’s artsy Carnaby Street, is a pop up store with a pioneering difference. Originally brought about due to the collaborative efforts of the creative powerhouse that is Kate Moross and cult fashion brand Silver Spoon Attire, whilst being supported by Gio Goi, 143 [the numbers standing for the amount of letters in the words I Love You – clever huh?] is a store packed full of beautiful bits and bobs that the creative teaming have decided to bring together under the one roof.

Treats and trinkets fill every corner, with limited edition clothing from both Gio Goi and Silver Spoon Attire, personally screen printed canvases by Moross, jewellery by a variety of established designers from across the globe, retro eye-wear, nostalgic accessories, fancy candy, detailed artworks, flawless home works and much more amongst some of the many surprises hidden within the beautiful interior of the store, art directed by Moross herself. Fixed Gear London have also donated a bespoke bike to the store, ‘The Candy Floss Pink Sparkle Lo-pro’, customised by Moross and only to be won via raffle with tickets costing £5 and all proceeds offered to the store’s partnership charity, Bernados.

Having poked around the store, and marvelling at the beauty of the many things inside it, there is no doubt that the conceptual retail space is as angled at providing customers with an avid shopping experience as it is around selling it’s product, the visual beauty of the space both stunning and fascinating. Following the two week stint at the Carnaby location, the store shall be popping up at a series of locations worldwide, check the website here for further information.

- Contributed by Tarik Fontenelle

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