The Acne Advertising Agency in Stockholm was approached by Swedish airport bus company Flygbussarna for an idea of how to promote bus ridership to the airport as a greener alternative to driving. Acne wanted to visually represent how many cars would be taken off the congested airport road if people chose to ride the bus. So they created a sculpture of a Flygbussarna out of 50 crushed cars (the number a single bus would replace) adjacent to the highway. The creation of the sculpture took place during the day and was staged to attract motorist’s attention.
[via cr blog]