Agency Nil Will Work For All It’s Worth

An interesting new agency has just launched, that true to the times we live in, hopes to channelize the skills of experienced but laid-off talents from the advertising industry, as well as that of graduate students from advertising programs – people who just can’t seem to lay their hands on that elusive job, even though most of them are probably extremely talented. Their logic is simple: advertising agencies are willing to spend a lot to hire freelance staff but can’t afford to hire people for full-time positions. So Agency Nil will do the work that agencies hire them for, on a contract basis and in the manner of the role of a freelance employee, and in return all they’d like to be paid is what the client (i.e the agency) thinks the work is worth. They have just one caveat: that basic expenses and production costs must be covered – anything above that is at the discretion of the client. ‘Cheaper than freelance, better than interns’ is their tagline.

A brave and innovative way of thinking by Hank Leber, a graduate of VCU Brandcenter. All the very best to him and his team. As they say, necessity is the mother of invention.

[Via BBH Labs]