menu

Artvertiser: Augmented Reality Billboards

Artvertiser: Augmented Reality Billboards
culture
Piers Fawkes, PSFK
  • 21 may 2009

By hacking together a netbook and a video camera, Julian Oliver, Clara Boj and Diego Diaz created software that would recognize outdoor advertising and swap in images sourced instantly from the web so that they display in the viewfinder in real-time.

The Artvertiser is an urban, hand-held, augmented-reality project exploring the live substitution of advertising content for art. Software is trained to recognise individual advertisements, each of which become a virtual ‘canvas’ on which an artist can exhibit when viewed through the hand-held device. The guys behind the concept call this ‘product replacement’ and their site reveals more:

The Artvertiser software is trained to recognise individual advertisements, each of which become a virtual ‘canvas’ on which an artist can exhibit images or video when viewed through the hand-held device.

After training, where ever the advertisement appears, the chosen art will appear instead when viewed live through the hand-held device. It doesn’t matter whether the advertisement is on a building, in a magazine or on the side of a vehicle.

If an internet connection is present at the site, the substitution can be immediately documented and published in on line galleries such as Flickr and YouTube.

While offering itself as a new platform for public art, The Artvertiser seeks to highlight the contradiction of Public Space in the context of what can and cannot be written on the surface of our cities. Neither graffiti or Fine Art, The Artvertiser exploits the inevitable redistribution of these surfaces in media such as digital film and photography, providing an alternative memory of the city.

By leveraging the internet as a redistribution mechanism, The Artvertiser supposes that an urban site dense with proprietary imagery can be re-purposed as an exhibition space for art and archived as such in turn. Similarly, on-site exhibitions can be held whereby pedestrians are invited to use the looking device to view an exhibition on the buildings around them.

Finally, non-live video can also be used. This enables artists to substitute advertisements in film and video with alternative content.

Artvertiser

culture
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Op-Ed Today

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Trending

Get PSFK's Related Report: Future of Automotive

See All
Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Related Expert

Jack Dorsey

Social Networks, Payments

Fashion Today

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Today

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Today

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

No search results found.