Comments on: Dell Designs New Site for Women http://www.psfk.com/2009/05/dell-designs-new-site-for-women.html Ideas & Trends Mon, 23 Nov 2009 18:51:10 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: LionelatDell http://www.psfk.com/2009/05/dell-designs-new-site-for-women.html/comment-page-1#comment-257163 LionelatDell Fri, 15 May 2009 22:29:55 +0000 http://www.psfk.com/?p=33108#comment-257163 Laura: Apppreciate the objective feedback. I agree with you that we can do better. We've already made some changes and will continue to evolve the site. Here's a bit more perspective on Della from Laura Broderick, who's the director of our global consumer online division: http://bit.ly/956Ut. Lastly, I'm sorry to see that two Dell machines caused you problems. If I can help, let me know. My contact info is here: http://bit.ly/r8ivm. Laura: Apppreciate the objective feedback. I agree with you that we can do better. We’ve already made some changes and will continue to evolve the site. Here’s a bit more perspective on Della from Laura Broderick, who’s the director of our global consumer online division: http://bit.ly/956Ut.

Lastly, I’m sorry to see that two Dell machines caused you problems. If I can help, let me know. My contact info is here: http://bit.ly/r8ivm.

]]> By: Matt http://www.psfk.com/2009/05/dell-designs-new-site-for-women.html/comment-page-1#comment-257065 Matt Thu, 14 May 2009 11:08:06 +0000 http://www.psfk.com/?p=33108#comment-257065 Nice idea, but not so sure about the execution. I think a more subtle approach would produce better results. Nice idea, but not so sure about the execution.

I think a more subtle approach would produce better results.

]]> By: Sarah Badr http://www.psfk.com/2009/05/dell-designs-new-site-for-women.html/comment-page-1#comment-257016 Sarah Badr Wed, 13 May 2009 16:09:12 +0000 http://www.psfk.com/?p=33108#comment-257016 As a potential member of the target market, I find this to be bordering on offensive. Just because Sex and the City was a hit series doesn't mean that the ultimate in female tech fantasy is to match a netbook with Manolo Blahniks. However, I do suspect Dell's strategy will win over 'cherrydoll' and her manicured teenage friends with ease: 'This is my first mobile computer or netbook I am very happy with this powerful little computer. The price is great with the economy the way it is now. I have it in Cherry Red and I love the fact that is fits nicely in my tote or case. You Rock!!' - cherrydoll 3/30/09, Della Products photo caption As a potential member of the target market, I find this to be bordering on offensive. Just because Sex and the City was a hit series doesn’t mean that the ultimate in female tech fantasy is to match a netbook with Manolo Blahniks. However, I do suspect Dell’s strategy will win over ‘cherrydoll’ and her manicured teenage friends with ease:

‘This is my first mobile computer or netbook I am very happy with this powerful little computer. The price is great with the economy the way it is now. I have it in Cherry Red and I love the fact that is fits nicely in my tote or case. You Rock!!’

- cherrydoll 3/30/09, Della Products photo caption

]]> By: Stephy Pool http://www.psfk.com/2009/05/dell-designs-new-site-for-women.html/comment-page-1#comment-257012 Stephy Pool Wed, 13 May 2009 15:57:11 +0000 http://www.psfk.com/?p=33108#comment-257012 The I'm a PC campaign was for Microsoft, actually. The I’m a PC campaign was for Microsoft, actually.

]]> By: New Gadgets | Dell Designs New Site for Women http://www.psfk.com/2009/05/dell-designs-new-site-for-women.html/comment-page-1#comment-257009 New Gadgets | Dell Designs New Site for Women Wed, 13 May 2009 15:35:23 +0000 http://www.psfk.com/?p=33108#comment-257009 [...] Original post by PSFK [...] [...] Original post by PSFK [...]

]]> By: Ruben Sun http://www.psfk.com/2009/05/dell-designs-new-site-for-women.html/comment-page-1#comment-257006 Ruben Sun Wed, 13 May 2009 14:58:24 +0000 http://www.psfk.com/?p=33108#comment-257006 Aside from a shallow profile of female tech needs, content is a bit thin. I recognize the folks at dell and/or the digital agency of record for them probably don't want to spend too much energy on admin and maintenance, but as is this is just a landing page. And it doesn't look like growth is in the infrastructure of the site. Also, with dell's design studio surely there's more than just the mini line of netbooks they could highlight. We'll see how this evolves. Good potential, execution is very constrained. Aside from a shallow profile of female tech needs, content is a bit thin. I recognize the folks at dell and/or the digital agency of record for them probably don’t want to spend too much energy on admin and maintenance, but as is this is just a landing page. And it doesn’t look like growth is in the infrastructure of the site. Also, with dell’s design studio surely there’s more than just the mini line of netbooks they could highlight.

We’ll see how this evolves. Good potential, execution is very constrained.

]]>