Comments on: Disney Rethinks the Branding of Food

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The savvy marketing move appears to be working too, as sales of the Disney Garden line were up 70 percent in 2008, a trend that can at least partially be attributed to consumer attitudes about the products.

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while these still may be commercial products aimed directly at children, given the alternative of Happy Meals and sugar packed cereals, this somehow feels more palletable.

By: Disney Rethinks the Branding of Food - PSFK.com « Branding

Disney Rethinks the Branding of Food - PSFK.com « Branding — Sat, 02 May 2009 03:02:31 +0000

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By: Disney Rethinks the Branding of Food - PSFK.com « Everything Kids

Disney Rethinks the Branding of Food - PSFK.com « Everything Kids — Fri, 01 May 2009 23:12:34 +0000

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