Been having a bit of a “Corporate America has a large stick up its arse,” discourse over the last few days on my world famous blog… Which you should check out on a daily basis, or forever be consigned to the seventh circle of Hell with the BDA “Ignorati.” This particular chat is about how […]
Been having a bit of a “Corporate America has a large stick up its arse,” discourse over the last few days on my world famous blog… Which you should check out on a daily basis, or forever be consigned to the seventh circle of Hell with the BDA “Ignorati.” This particular chat is about how supremely ignorant many of the so-called communications “biggies” always are when it comes to understanding all the shit that is coming down the Internet Tubes. (Brief “Homage” here to the former Senator from Alaska for his cretinous description of broadband communications.) What brought all of this on was when Michael Lynton, the CEO of Sony Pictures Entertainment, recently had the brass plated balls to say that he didn’t see anything good had ever come from the Internet. Period! Then when on to reinforce his argument by saying… “Because people feel entitled’ to have what they want when they want it, and if they can’t get it for free, they’ll steal it.” Damn right Michael. Next thing you know, those bastards will be storming the Bastille! Where the hell is Quasimodo when you need him?
It does make you wonder what century these people are living in. Yes, I know they are all shitting in their pants trying to figure out how to get all those douchenozzles out there to actually cough up major bucks for the different kinds of stuff they’ve increasingly grown accustomed to getting for free. And, yeah, I know this is the same old boring argument we’ve been hearing for years. But what I find strange is that we are now hearing it from “The Dirty Digger” and others, who are declaring they want to start charging for the content they put out via their on-line newspaper sites. Listen you wankers… It’s too late… The circus has left town and taken the monkey with them.
As I have written and talked about at PSFK conferences in the past… I do believe you can charge for content… But it has to be niche specific material that is so unique and targeted; the reader cannot find it elsewhere. So, without being boring… Oh, fuck it, why not? I will mention my favorite social networking site of all time… And blame Piers, ‘cos he introduced me to them a couple of years ago… SuicideGirls.com… This is a perfect example of how to create and build a very profitable, very sticky, and very long lived e-business…
It’s also a perfect example of how you can come at a business proposition from a totally different perspective and ignore what may or may not have been done before. You simply have to imagine what might be possible in the future. As for claiming that nothing good had ever come out of the Internet, I would suggest that the guy from Sony should look at his own company’s history and how it was at the forefront of innovation for so long, because it chose to look forward, rather than trying to merely safeguard its existing technology.
George Parker is the perpetrator of adscam.typepad.com, without doubt, one of the most foul and annoying, piss & vinegar ad blogs on the planet. His new book, The Ubiquitous Persuaders, has just been published by Amazon and is currently setting the ether ablaze. He will continue to relentlessly promote the crap out of it until you are forced to stab yourself in the eyes with knitting needles.