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Google Algorithm Attempts to Diagnose Employee Psychology

Google Algorithm Attempts to Diagnose Employee Psychology

By Scott Lachut on May 21, 2009

We were already aware that most big companies monitored their employees – checking up on their web-surfing habits and reading the occasional email – but with a newly developed algorithm, Google is attempting to take the idea of personal productivity to the level of personal psychology. In an effort to identify unhappy staff, Google’s program sorts through personnel files – appraisals, salary and promotion history – to determine who might be ready to leave. The algorithm operates under the assumption that employees who feel underutilized are the most likely candidates for seeking new jobs, giving management an opportunity to intervene and redefine their roles before this happens. This innovation comes at a time when Google itself has recently reported losing some high profile staff to competitors like AOL and Twitter.  

[via Telegraph]

Scott Lachut

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Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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TOPICS: Science, Web & Technology, Work & Business
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