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ICFF: Designing for the Perfect Entrance

ICFF: Designing for the Perfect Entrance

By Dave Pinter on May 25, 2009

The Netherlands-based vanEsch booth wasn’t hard to miss at the show thanks to their gigantic Oclock positioned right up front. What we found interesting about the company though is the way they have targeted their products at a specific and often overlooked experience that every building or home has, the entrance. VanEsch believes that being well received gives one a sense of being immediately welcome. Their designers have looked at all the issues and needs an entrance must provide for and developed products that solve these problems with a unique sense of style.

Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.

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