Harlem-based Kikkerland Design has been producing unique objects since 1992. At this year’s ICFF, it wasn’t so much what they had displayed that was getting all the attention, but the display itself. Kikkerland purchased 3000 cans of Campbell’s soup from local NYC supermarkets and built their booth out of them. At the conclusion of the show on Tuesday afternoon, all the cans were stacked on pallets and donated to City Harvest, a nonprofit food rescue organization that picks up excess food from restaurants, caterers, cafeterias, and other suppliers, then delivers it to emergency food programs.
Jan Habraken from Holland designed the booth for Kikkerland. We think this is an excellent example of both good design, and design doing good. Kikkerland’s generosity will help a lot of people and they didn’t waste anything on their booth at the show.
Read more about the design, construction, and breakdown of the booth at the Kikkerlandblog.
[photos by David Kucharsky]
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