Designer Nadeem Haidary is creating fascinating physical objects that are modified to visualize statistics related to the activities that they’re involved in. This revealing of relevant but often unknown information is designed to help change wasteful behaviors. Each prong on the fork seen above represents a different countries caloric intake per capita, mimicking the discrepancies of food consumption around the globe.
He explains the project, called In-Formed:
Much of the knowledge and statistics in the world exists in places like books, newspapers and web sites. You read things like “In Britain, 20 million tons of food is thrown out each year.” Statistics like these may be striking when you first read them, but without context or placement in the physical world, they are rarely remembered and rarely change people’s behavior. What if this kind of information crawled off the page and seeped into the products that surround us? In-Formed provides three case studies in embedding contextually relevant information into everyday objects.
[via Next Nature]