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Intimacy With the Digital

Intimacy With the Digital

By Dan Gould on May 6, 2009

The New York Times’ wonderful “Idea of the Day” blog has posted a keen observation on why the trend of using auto-tune software has become so popular.

They quote producer Jace Clayton form his Frieize Magazine article on auto-tune:

“From the U.S. to Mexico, Jamaica, Africa, and beyond – Auto-Tune usage has splintered, with different approaches from scene to scene and artist to artist,” Clayton writes. “The plug-in creates a different relation of voice to machine than ever before. Rather than novelty or some warped mimetic response to computers, Auto-Tune is a contemporary strategy for intimacy with the digital. As such, it becomes quite humanizing.”

Idea of the Day: In Praise of Auto-Tune

Dan Gould

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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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