MEDIA ARTS MONDAYS:
Periodicals Worth Paying For
“Information wants to be free.” It’s the unofficial motto of the free-content movement and the populist opinion of a society that lives through and makes a living out of the free information that’s a mouse click away. We’re all used to traveling quite a distance on the information highway without any tollbooths. So for marketers today (especially in an economic downturn where every expenditure is scrutinized), expensive subscriptions to trade pubs have become easy targets for the company chopping block.
Here are some periodicals beyond the standard list of industry pubs that we think are still well worth the investment. While the Web will always win the pace race, these unique pubs have found a way to deliver content in an inspiring, informative, “high-touch” experience that makes a pretty good case for hard copy.
Contagious is a quarterly magazine with DVD that explores the relationship between brands, consumers and the ideas behind the world’s most creative marketing strategies across advertising, technology, retail, design and media.
Cream is a quarterly showcase of media creativity, innovation and excellence from around the globe. Part magazine, part directory, it features inspiring media case studies for progressive and creative-minded advertisers and media planners.
Monocle is a 10 issues/year global publication catering to cosmopolitan readers that explores world affairs, business, culture and design. Created to challenge new forms of media, Monocle places an emphasis on design & long-form journalism.
Viewpoint is a biannual trends and insights magazine created specifically to inspire and inform marketers, creatives and strategists. Each issue is centered on a single theme and addresses what’s new, what’s next, and how that impacts brands.