OFFF Report: Joshua Davis On The Digital Hand

OFFF Report: Joshua Davis On The Digital Hand
Piers Fawkes, PSFK
  • 15 may 2009

Designer and visual artists Joshua Davis stood before the 3,500 strong crowd gather at the OFFF festival on the outskirts of Lisbon to hear how the designer and visual artists mixed technology and craft to create his work. He said that technology played a huge part in the creativity:

“Twenty years ago computing could replicate what the human hand could achieve. Today, technology wielded by artists and designers surpass the human hand. To create my design without a computer would take an eternity – using technology allows me to do things that my hand was incapable of.”

Technology can make infinite patterns he argued and then showed how he relied on programmed random simulation to help create his work. He explained how he reran his art sofware over and over again until it created something that he found beauiful. He added:

“It’s 80% random and 20% me the illustrator.”


As he talked about his projects he singled out his work at Random Assistant where he left chalk by a black and white outline of his work. He watched how people were quicker to participate the younger they were and added:

“Did I care how the work at the end looked? No. I liked the participation. We’ve lived in an enviornment of ‘don’t touch’. Now, we artists want you to participate. F*ck the artwork! It’s about all of us!”

Joshua Davis


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Related Expert

Beau Trincia

IDEO Design Thinking

Technology Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Yesterday

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Yesterday

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Yesterday

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Travel Yesterday

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Yesterday

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Yesterday

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Yesterday

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Yesterday

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Yesterday

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

No search results found.