Your go-to source for new
ideas and inspiration
Pic: A Look Inside America’s Refrigerators

Pic: A Look Inside America’s Refrigerators

By Scott Lachut on May 14, 2009

Over at GOOD Magazine, they have a fantastic pictorial essay shot by photographer Mark Menjivar that explores the interiors of refrigerators from across the United States. The project, titled “You Are What You Eat,” offers an intimate glimpse into the lives of strangers by baring their eating habits for all to see. The images offer similar revelations to those found in “Hungry Planet: What the World Eats,” albeit on a more localized level. And after seeing these portraits, you probably won’t feel so bad about the state of your own fridge, 14 different kinds of condiments and a six-pack of beer aside.

Menjivar explains his thinking behind the project:

a refrigerator is both a private and a shared space. one person likened the question, “may i photograph the interior of your fridge?” to asking someone to pose nude for the camera. each fridge is photographed “as is.” nothing added, nothing taken away. 

these are portraits of the rich and the poor. vegetarians, republicans, members of the nra, those left out, the under appreciated, former soldiers in hitler’s ss, dreamers, and so much more. we never know the full story of one’s life. 

my hope is that we will think deeply about how we care. how we care for our bodies. how we care for others. and how we care for the land.

[via GOOD]

Scott Lachut

Recent Articles By Scott Lachut Follow Scott Lachut via RSS

Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

Comments

TOPICS: Arts & Culture, Food & Drink
TAGS: