There’s a charming two-level space at the heart of Manila’s art enclave, Cubao X, that’s attracting a discerning crowd lately. On the ground floor is a home lifestyle store called Heima (Icelandic for “at home”). The owner, Bong Rojales, is also the director of the city’s Lomo camera cult, Lomomanila. This time around, he’s using his creative contacts in Copenhagen and Manila to retail some idiosyncratically colorful offerings. His partner, interior designer Rossy Yabut, spearheads product development as well as consulting and restoration services for the homes of the newly minted young middle class (most coming from creative industries and the IT services sector).
On the second floor is lifestyle workshop Kolektib, where Bong hosts acoustic jam sessions, innovation classes and workshops on design appreciation. It’s a place that can draw in future collaborators and inspire future work.


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Heima store is fantastic, I will definately order something cool for my new loft, not moving in till 2010 though :-(
May 11th, 2009 at 9:26 pm
Our rare breed of brave non-mall shops definitely need our support =)
May 12th, 2009 at 11:09 am