Site Visit: BMW Museum, Munich

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bmw concept car - rear

Earlier this week PSFK visited the BMW HQ in Munich. We got the chance to spend some time at BMW World and BMW Museum. The automaker has done a fantastic job in celebrating its history in a very modern style. A black road in the museum takes you down into the building and along the way visitors stop in “white houses” to find out more about the heritage. The designers must have been told to make an experience as beautiful and captivating as the cars themselves.

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bmw concept car

BMW Museum

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